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About Us
We help you buy diamonds like an expert by using our advanced technology to compare diamond quality based on the 4Cs. Our system gives you an unbiased and independent expert review of each diamond, so you can make the best decision for your budget.
About Us
Diamonds are symbols of love, commitment and celebration. They are also valuable investments that can last generations. We understand how stressful it can be to shop for a diamond, and we aim to simplify the process by providing a place to compare diamonds by carat, color, cut, clarity, and certification. Once the customer finds the perfect diamond, they can buy it directly from the vendor of their choice.We simplify the way people shop for diamonds by comparing diamond quality from all the leading retailers. We’re taking the online diamond shopping experience to the next level. We are an independent company that helps to narrow down the selection for any occasion.
About Us
Diamonds are symbols of love, commitment and celebration. They are also valuable investments that can last generations. We understand how stressful it can be to shop for a diamond, and we aim to simplify the process by providing a place to compare diamonds by carat, color, cut, clarity, and certification. Once the customer finds the perfect diamond, they can buy it directly from the vendor of their choice.We simplify the way people shop for diamonds by comparing diamond quality from all the leading retailers. We’re taking the online diamond shopping experience to the next level. We are an independent company that helps to narrow down the selection for any occasion.
About The Founder
Our founder Rita is an Applied Jewelry Professional (AJP) and a Certified Diamond Grader by the GIA Institute, the world's leading authority on diamonds. She understands the disconnect between the customer and the industry, and is looking to bridge those gaps. She combined her deep passion for jewelry with her experience in the field and developed an AI system that analyzes diamond quality based on the certification and the 4Cs – cut, color, clarity, and carat – in just one click. With our system, you can compare and select the best diamond quality for your budget from the most prestigious jewelers in the world.
About The Founder
Our founder Rita is an Applied Jewelry Professional (AJP) and a Certified Diamond Grader by the GIA Institute, the world's leading authority on diamonds. She understands the disconnect between the customer and the industry, and is looking to bridge those gaps. She combined her deep passion for jewelry with her experience in the field and developed an AI system that analyzes diamond quality based on the certification and the 4Cs – cut, color, clarity, and carat – in just one click. With our system, you can compare and select the best diamond quality for your budget from the most prestigious jewelers in the world.